Freixenet celebrates the 50th Anniversary of Cordón Negro, its most universal Cava. During this half-century of history, Cordón Negro has maintained the festive, casual and elegant style that has conquered the world since its launch in 1974. The brand has celebrated this important milestone in Barcelona at an international party set in the cultural scene of the 70s and traveling in time to the present. As part of this celebration, the new image of Cordón Negro and the new logo of Freixenet were also presented.

Half a century of an iconic Cava

Cordón Negro was born under the leadership of José Ferrer, current Honorary President of Freixenet, who with his innovative spirit and his international vocation wanted to create a fruity, young and fresh Cava to the taste of European consumers and present it in a sophisticated and groundbreaking way in a matte black frosted bottle that has become iconic. On an oenological level, it was a real revolution in the sector due to its modern workmanship and an innovative production process, being the first Cava to ferment at a controlled temperature to enhance aromas and freshness.

Its success began in the United States, the first country where it became #1 as the best-selling imported sparkling wine in 1983 and where it was known as “The Black Bottle.” Subsequently, it reached #1 in the United Kingdom, Canada, Sweden, Switzerland, Japan, France and many other countries, becoming the most exported Cava in the world. In addition, Cordón Negro has been part of transcendental moments at a global level, from the Barcelona Olympic Games in 1992 to the MotoGP Awards, or being the first sparkling wine to reach outer space, in 1994.

Its exceptional quality has been recognized internationally on numerous occasions by the most demanding experts. Of particular note is the medal for the best Cava in the world awarded to Cordón Negro Brut Magnum by the prestigious The Champagne & Sparkling Wine World Championships in 2021 and 2022.

Freixenet unveils new packaging and logo

As part of its 50th anniversary, Freixenet Cordón Negro debuts a new image characterized by its distinction, elegance and modernity. The new design rejuvenates and premiumizes the brand, includes its iconic hallmarks and features the new Freixenet logo. “We are delighted with the new design,” says Pedro Ferrer, Co-CEO and Vice President of Freixenet Group. “It’s more premium, it’s safer, it’s more distinctive. It will distinguish Freixenet from the competition and reinforce our reputation as an innovative, progressive and customer-centric brand.”

The new presentation of Cordón Negro is more environmentally friendly. In the case of the mini format, the weight of the bottle and the use of plastic have been reduced, while in the standard bottle more sustainable materials are used, dispensing with plasticization on the front label.

In 2024, Freixenet will also unveil a new logo, coinciding with the 110th anniversary of the brand’s founding by Pedro Ferrer Bosch and Dolors Sala Vivé in 1914. The new logo is inspired by the unique mosaic façade of Cavas Freixenet in Sant Sadurní d’Anoia, designed by the architect Joan Torras Puig. It represents the enduring values that are the foundation of the brand and the keys to its future success. In addition, it proudly wears the dynamic letter X in the center as an unmistakable emblem of the brand’s quality and cheerful spirit.

“The Freixenet brand is not just a label for our iconic products, it is an emotional experience that represents their aspirations and attitude to life. The new logo has been carefully crafted to elevate spirits and effectively convey our brand values. It will also attract a new audience, ensuring the sustained growth and relevance of our brand in the coming years,” argues Martina Obregón, Global CMO of Freixenet.