Freixenet announces new logo on its 110th anniversary

Freixenet, the most international brand of sparkling wine, based in Sant Sadurni de Anoia, Spain, announced at ProWein, the premier international wine fair in Düsseldorf, Germany that it is changing its logo after 10 years.

“The beautiful new logo”, says Pedro Ferrer, CoCEO & Vice-President Grupo Freixenet, “preserves the essence of our history while also embracing a fresh chapter in our brand story.”

“We are thrilled with the new design” he continued.  “It is a more premium, more confident, more distinctive logo.  It has greater standout and consumer acceptance than our current one.  It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”

The new logo represents the enduring values that are the foundation of the Freixenet brand and the keys to the brand’s future success.  It offers what all great brands seek for their identity but few find: a unique and meaningful story behind its design.



The design is inspired by the iconic, mosaic façade at Freixenet headquarters in Sant Sadurní d’Anoia. It proudly features the dynamic letter X at the center as the unmistakable emblem of the brand’s quality and joyful spirit.

2024 is the perfect time to unveil a fresh face to the world.  This year marks 110 years since Pedro Ferrer Bosch’s nickname “El Freixenet” was given to the brand in 1914.  2024 is also 50 years since we launched our flagship Cordon Negro in 1974.


““The beautiful new logo preserves the essence of our history while also embracing a fresh chapter in our brand story.””

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