Freixenet, the most international brand of sparkling wine, based in Sant Sadurni de Anoia, Spain, announced at ProWein, the premier international wine fair in Düsseldorf, Germany that it is changing its logo after 10 years.

“The beautiful new logo”, says Pedro Ferrer, CoCEO & Vice-President Grupo Freixenet, “preserves the essence of our history while also embracing a fresh chapter in our brand story.”

“We are thrilled with the new design” he continued. “It is a more premium, more confident, more distinctive logo. It has greater standout and consumer acceptance than our current one. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.”

The new logo represents the enduring values that are the foundation of the Freixenet brand and the keys to the brand’s future success. It offers what all great brands seek for their identity but few find: a unique and meaningful story behind its design.

The design is inspired by the iconic, mosaic façade at Freixenet headquarters in Sant Sadurní d’Anoia. It proudly features the dynamic letter X at the center as the unmistakable emblem of the brand’s quality and joyful spirit.

2024 is the perfect time to unveil a fresh face to the world. This year marks 110 years since Pedro Ferrer Bosch’s nickname “El Freixenet” was given to the brand in 1914. 2024 is also 50 years since we launched our flagship Cordon Negro in 1974.

“The new logo resonates strongly with consumers,” said Martina Obregón, global CMO, “The Freixenet brand is not just a label for our iconic products; it is an emotional experience that represents their aspirations and attitude toward life. The new logo has been carefully crafted to elevate their spirits and to effectively convey our brand values in a crowded marketplace. It will also attract a new audience, ensuring sustained growth and relevance of our brand in the years to come.”

Freixenet will be launching the logo first on the label of its flagship cavas, Cordon Negro, Carta Nevada and Rosé Sparkling. Other products in the Freixenet sparkling and still wine portfolio will follow. The new brand logo will feature prominently in new communications across all platforms planned for later this year.