{"id":132,"date":"2024-06-13T09:28:00","date_gmt":"2024-06-13T09:28:00","guid":{"rendered":"https:\/\/freixenet.com\/?p=132"},"modified":"2025-07-09T11:41:07","modified_gmt":"2025-07-09T11:41:07","slug":"freixenet-announces-new-logo-on-its-110th-anniversary","status":"publish","type":"post","link":"https:\/\/freixenet.com\/es\/en\/blog\/news\/freixenet-announces-new-logo-on-its-110th-anniversary\/","title":{"rendered":"Freixenet announces new logo on its 110th anniversary"},"content":{"rendered":"<div class=\"wp-bootstrap-blocks-container container custom-block-padding\">\n\t\n<div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-xxl-10\">\n\t\t\t\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"yoast-breadcrumbs\"><span><span><a href=\"https:\/\/freixenet.com\/es\/en\/\">Home<\/a><\/span> \u00bb <span><a href=\"https:\/\/freixenet.com\/es\/en\/topics\/news\/\">News<\/a><\/span> \u00bb <span class=\"breadcrumb_last\" aria-current=\"page\">Freixenet announces new logo on its 110th anniversary<\/span><\/span><\/div>\n\n<h2 class=\"has-text-align-center has-link-color wp-elements-523f1fc45fde210bedd2bbc062870346 wp-block-post-title has-text-color has-accent-dim-800-color has-heading-3-xl-font-size\">Freixenet announces new logo on its 110th anniversary<\/h2>\n\n<div class=\"has-text-align-center wp-block-post-date\"><time datetime=\"2024-06-13T09:28:00+00:00\">June 13, 2024<\/time><\/div>\n\n<figure style=\"height:450px;\" class=\"wp-block-post-featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"2253\" height=\"880\" src=\"https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417.webp\" class=\"attachment-post-thumbnail size-post-thumbnail wp-post-image\" alt=\"\" style=\"height:450px;object-fit:contain;\" srcset=\"https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417.webp 2253w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-300x117.webp 300w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1024x400.webp 1024w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-768x300.webp 768w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1536x600.webp 1536w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-2048x800.webp 2048w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1920x750.webp 1920w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-360x141.webp 360w\" sizes=\"auto, (max-width: 2253px) 100vw, 2253px\" \/><\/figure><\/div>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n<div class=\"wp-bootstrap-blocks-container container wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\n<div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-md-10 col-xxl-8\">\n\t\t\t\n\n<h2 class=\"wp-block-heading wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-800-color has-text-color has-link-color has-heading-2-xl-font-size wp-elements-82abc14d120ebd0660c9d9b6d7541d5b\">Freixenet, the most international brand of sparkling wine, based in Sant Sadurni de Anoia, Spain, announced at ProWein, the premier international wine fair in D\u00fcsseldorf, Germany that <strong>it is changing its logo after 10 years<\/strong>.<\/h2>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-1de848770ba64caf40e2bd483b2b7fe2\">\u201cThe beautiful new logo\u201d, says Pedro Ferrer, CoCEO &amp; Vice-President Grupo Freixenet, \u201cpreserves the essence of our history while also embracing a fresh chapter in our brand story.\u201d<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-1e8af8c2f856dc1daf54134bd2b6c2db\">\u201cWe are thrilled with the new design\u201d he continued. \u201cIt is a more premium, more confident, more distinctive logo. It has greater standout and consumer acceptance than our current one. It will distinguish Freixenet from competition and reinforce our reputation as a progressive, innovative and customer-centric brand.\u201d<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-39f61771d2c9799fa79065f2b687a7e8\">The new logo represents the enduring values that are the foundation of the Freixenet brand and the keys to the brand\u2019s future success. It offers what all great brands seek for their identity but few find: a unique and meaningful story behind its design.<\/p>\n\n\n<div class=\"wp-bootstrap-blocks-container container custom-block-padding\">\n\t\n<div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-sm-10 col-xxl-6\">\n\t\t\t\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Freixenet new logo\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/dtrSs1QZOCc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-e7e93a45b4c23fa626edc51d8a595cbd\">The design is inspired by the iconic, mosaic fa\u00e7ade at Freixenet headquarters in Sant Sadurn\u00ed d\u2019Anoia. It proudly features the dynamic letter X at the center as the unmistakable emblem of the brand\u2019s quality and joyful spirit.<\/p>\n\n\n\n<p class=\"wp-embed-aspect-16-9 wp-has-aspect-ratio has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-f542c56837e69ccb76bdb54cbdb9eed0\">2024 is the perfect time to unveil a fresh face to the world. This year marks 110 years since Pedro Ferrer Bosch\u2019s nickname \u201cEl Freixenet\u201d was given to the brand in 1914. 2024 is also 50 years since we launched our flagship Cordon Negro in 1974.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<blockquote class=\"wp-block-quote wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-flow wp-block-quote-is-layout-flow\">\n<p>The beautiful new logo preserves the essence of our history while also embracing a fresh chapter in our brand story.<\/p>\n<\/blockquote>\n\n\n<div class=\"wp-bootstrap-blocks-container container wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n\t\n<div class=\"wp-bootstrap-blocks-row row justify-content-center\">\n\t\n\n<div class=\"col-12 col-md-10 col-xxl-8\">\n\t\t\t\n\n<p class=\"has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-6733881027fd94539d74f9edff2ef7d6\">\u201cThe new logo resonates strongly with consumers,\u201d said Martina Obreg\u00f3n, global CMO, \u201cThe Freixenet brand is not just a label for our iconic products; it is an emotional experience that represents their aspirations and attitude toward life. The new logo has been carefully crafted to elevate their spirits and to effectively convey our brand values in a crowded marketplace. It will also attract a new audience, ensuring sustained growth and relevance of our brand in the years to come.\u201d<\/p>\n\n\n\n<p class=\"has-accent-dim-700-color has-text-color has-link-color has-body-lg-font-size wp-elements-3359a31697d64cfe2a0af221d9d9ca6c\">Freixenet will be launching the logo first on the label of its flagship cavas, Cordon Negro, Carta Nevada and Ros\u00e9 Sparkling. Other products in the Freixenet sparkling and still wine portfolio will follow. The new brand logo will feature prominently in new communications across all platforms planned for later this year.<\/p>\n\n\t<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group wp-embed-aspect-16-9 wp-has-aspect-ratio is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-bootstrap-blocks-container container mb-0\">\n\t\n\n<h2 class=\"wp-block-heading has-text-align-center has-accent-dim-800-color has-text-color has-link-color has-heading-4-xl-font-size wp-elements-c05e0f7ccbdb9bb79f47ddb1cf1431ad\" style=\"font-style:italic;font-weight:400\">Related Articles<\/h2>\n\n<\/div>\n\n\n    <section class=\"has-accent-dim-100-background-color post-slider-block\" >\n                    <div class=\"post-slider swiper \" >\n                <div class=\"post-slider__trail swiper-wrapper\">\n                                            <div class=\"swiper-slide post-slider__card\">\n                            <div class=\"post-card  is-featured\">\n            <picture class=\"post-card__thumbnail relative w-full\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"400\" src=\"https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1024x400.webp\" class=\"post-card__img absolute inset-0 w-full h-full object-cover\" alt=\"\" srcset=\"https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1024x400.webp 1024w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-300x117.webp 300w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-768x300.webp 768w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1536x600.webp 1536w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-2048x800.webp 2048w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-1920x750.webp 1920w, https:\/\/freixenet.com\/app\/uploads\/sites\/2\/2025\/02\/image-8-e1740130439417-360x141.webp 360w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/>            <div class=\"post-card__overlay\"><\/div>\n        <\/picture>\n        <div class=\"post-card__head\">\n                    <div class=\"post-card__terms\">\n                <a class=\"button dark size--xs bordered button--tag label-button\" href=\"https:\/\/freixenet.com\/es\/en\/topics\/news\/\">News<\/a>            <\/div>\n            <\/div>\n    <a class=\"post-card__wrapper\" href=\"https:\/\/freixenet.com\/es\/en\/blog\/news\/freixenet-announces-new-logo-on-its-110th-anniversary\/\">\n\n        <h3 class=\"post-card__name font-display leading-none\">\n            Freixenet announces new logo on its 110th anniversary        <\/h3>\n\n                    <div class=\"post-card__body\">\n                <p class=\"text-body-md\">Freixenet, the most international brand of sparkling wine, based in Sant Sadurni de Anoia, Spain,&#8230;<\/p>\n            <\/div>\n            <div class=\"post-card__footer\">\n                <button class=\"button secondary light\">Read more<\/button>\n                <div class=\"post-info\">\n                    <div class=\"slot\">\n                            <span class=\"read-time inline-flex text-neutral-500 items-center\">\n        <div class=\"icon icon-clock custom-ti-svg\"><svg\n  xmlns=\"http:\/\/www.w3.org\/2000\/svg\"\n  width=\"24\"\n  height=\"24\"\n  viewBox=\"0 0 24 24\"\n  fill=\"none\"\n  stroke=\"currentColor\"\n  stroke-width=\"2\"\n  stroke-linecap=\"round\"\n  stroke-linejoin=\"round\"\n  class=\"icon icon-tabler icons-tabler-outline icon-tabler-clock\"\n>\n  <path stroke=\"none\" d=\"M0 0h24v24H0z\" fill=\"none\"\/>\n  <path d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\" \/>\n  <path d=\"M12 7v5l3 3\" \/>\n<\/svg><\/div>        <span>\n            2 mins        <\/span>\n    <\/span>\n                    <\/div>\n                    <div class=\"slot\">\n                        <span class=\"post-card__date\">\n                            June 13, 2024                        <\/span>\n                    <\/div>\n                <\/div>\n            <\/div>\n            <\/a>\n\n<\/div>                        <\/div>\n                                    <\/div>\n                <nav class=\"post-slider__nav pt-md lg:pt-lg\">\n                    <div class=\"container flex items-center justify-center\">\n                        <div class=\"swiper-navigation flex items-center justify-center w-full gap-xs\">\n                            <div class=\"button-wrapper flex flex-wrap items-center justify-center gap-3-xs\">\n                                                            <\/div>\n                                                                                        <a href=\"https:\/\/freixenet.com\/es\/en\/blog\/\" class=\"button secondary dark size--md\">\n                                    View All           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story.<\/p>\n","protected":false},"author":1,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Freixenet announces new logo on its 110th anniversary - Freixenet Spain<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/freixenet.com\/es\/en\/blog\/news\/freixenet-announces-new-logo-on-its-110th-anniversary\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Freixenet 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