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Our Story

THROUGH THE YEARS

Early Freixenet female employees applying labels to bottles in a large room.

1861
PROLOGUE

The family business Casa Sala, predecessor of Freixenet, is founded by Francesc Sala Farrés.

Early Freixenet headquarters, a white colonial style building with wine barrels in front.
1911
JOINING FORCES

The marriage of Pedro Ferrer and Dolores Sala Vivé joins forces to create a Cava and winemaking dynasty.

Freixenet’s founders Pedro Ferrer and Dolores Sala Vivé in 1911 posed on an ornate balcony.
1914
A STAR IS BORN

The first Freixenet Cava is launched and the brand is born.

A bottle of Freixenet from 1914.
1927
PUSHING BOUNDARIES

Freixenet builds a modern cellar, pushing boundaries in the world of Cava-making.

Freixenet’s expanded cellar, a white colonial-style building with a railroad in front.
1929
A BRAND ICON

In celebration of the Universal Exposition, the company creates the “Freixenet Boy”, which soon becomes a brand icon.

Freixenet boy, a stylized depiction of a young boy with an oversized bottle of Freixenet under his arm, as though it were a loaf of bread.
1930s
NEW FRONTIERS

Freixenet sets its eyes on the global market and opens an office in New Jersey, the first outside of Spain.

Two men with flat caps pose in front of crates of Freixenet.
1939
WOMEN IN CHARGE

At a time of global upheaval, Dolores Sala and her eldest daughter, Pilar Ferrer, take over the leadership of the company, a fairly radical act for women at the time.

Doris Ferrer sits, flanked by her oldest daughter wearing a polka dot dress, and an unidentified boy sits on her other side.
1941
STANDING OUT

Carta Nevada is launched, breaking convention by using a distinctive frosted bottle. The first step in breaking away from the competition.

Early frosted glass bottles of Freixenet.
1974
BACK IN BLACK

The launch of Cordón Negro, the brand's most internationally recognized bottle due to its frosted black finish. present in more than 140 countries.

1992
OLYMPIC GOLD

All eyes are on Barcelona as it hosts the Olympic games sponsored by Freixenet. The brand achieves world-wide exposure.

2010
FROM WOMAN TO WOMAN

Freixenet launches MÍA, a wine created for and by women- by winemaker, Gloria Collell.

The word Mía, stylized to look like mosaic tile, as appears on the wine bottle.
2016
A COOL CUVÉE

Freixenet launches ICE and ICE Rosé, two cuvées to be enjoyed on ice showing true versatility of the brand.

Stark white bottle of ice cuveé with a silver foil cap.
2017
THE ITALIAN JOB

Freixenet expands into Italy with the launch of the iconic cut-glass bottle, proving that the brand is not only synonymous with Spain.

Two young women and a man dressed in slightly retro attire apropos of a picnic, seated with a faceted bottle of Prosecco superimposed on top of them.
2018
STRENGTH IN NUMBERS

Henkell and Freixenet join forces as their global expansion goes from strength to strength.

Large beige building with a peak and mansard roof. There is a colonnade with a green awning protecting a covered walkway across the front.
2020-2021
BE STILL MY HEART

With Cordón Negro, Carta Nevada and Prosecco already in consumers’ hearts, Freixenet daringly launches the Spanish and Italian ranges of still wines.

Spanish and Italian ranges, a total of six bottles, three faceted, and three frosted. Each group has one black, one white, and one pink bottle.
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Our Story

TO BE CONTINUED...

A cork with the cage still attached. The wire is untwisted at the bottom.
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